Saturday, November 15, 2008

First of the New I-cards Introduced

Clipped from Cnet News November 13, 2008

Equifax offers its first I-card

Equifax on Thursday introduced it's first information card or I-card, Equifax Over 18 card. I-cards are envisioned to be the online equivalent of a driver's license, passport, or similar ID. The basic idea is that customers would have an electronic wallet with various information cards that would allow customers to bypass typing in user names and passwords.

In this case, the Equifax card proves--via a trusted third party--that you are over 18 when accessing specially marked Web sites. "With fraud and identity theft on the rise, companies need better, more secure ways to conduct transactions online and take their identity management practices to the next level," said Steve Ely, president of Equifax Personal Information Solutions, in a statement.

In June Equifax was among a handful of companies behind the new Information Card Foundation. Other companies include Google, Microsoft, Novell, Oracle, and PayPal. For example, Microsoft's new Geneva project relies upon ICF standards. The Equifax card is one of the first I-cards based on the ICF standard that users can sign up and use.

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